Grease Diva Garage

The Challenge

When Shawn and Sadie Leffel opened Grease Diva Garage, they envisioned a one-stop shop that could handle everything from daily driver repairs to collision work and even classic car restorations.

The problem? Their shop was nearly invisible online. Despite their broad skillset and reputation, they weren’t showing up for local searches like “auto repair Frederick” or “classic car repair Firestone.”

For over a year, they followed Honest Mechanic Marketing’s advice informally — but results were limited without a cohesive strategy. By May 2024, they became our first official client, ready to take their growth seriously and finally dominate their market.

The Honest Mechanic Marketing Solution

Honest Mechanic Marketing built a comprehensive digital strategy that positioned Grease Diva Garage as both a trusted general repair shop and a specialty classic car authority:

• Custom Website Build – Highlighted every service line (auto repair, body shop, fleet, and classics), with pages targeting Frederick and surrounding towns.
• Ongoing SEO Campaign – Targeted high-value keywords for both general repair (brakes, emissions, alignments, engine repair) and specialty services (classic car repair, LS swaps, restorations).
• Google Local Service Ads (LSAs) – Launched high-intent ad campaigns to bring in consistent phone leads from customers ready to book.
• Transparent Reporting – Tracked leads, keyword rankings, and call volumes so Shawn and Sadie could see the impact in real time.

The Results

SEO Growth (Feb 2023 → Aug 2025)

• Average Google position improved from 18.1 → 1.7.
• 165 new keywords ranking.
• 42 #1 Rankings, including:
  • Auto Repair Frederick, CO
  • Car Repair Frederick, CO
  • Classic Car Repair Frederick, CO
  • Emissions Repair Frederick, CO
  • Engine Repair Frederick, CO
  • Fleet Auto Repair Services Frederick, CO
  • LS Swap Frederick, CO
• 118 Top 5 Rankings across Frederick, Firestone, Erie, and Dacono.
• Outranking big-name competitors like Christian Brothers, Carworks Longmont, and B&L Repair & Tire.

Google Local Service Ads (Feb–Aug 2025)

• 366 phone leads generated
• $9,091.81 spend → $24.84 CPL
• 50,432 impressions with a 98.76% top impression rate
• Over half of impressions showed in the absolute top ad position

The Transformation

Today, Grease Diva Garage is recognized as one of Northern Colorado’s most versatile and trusted auto shops.

• They rank at the top of Google for general repair, fleet, body shop, and classic car terms.
• Their classic car authority draws in specialty projects that most shops don’t touch.
• Their phone rings consistently with high-intent leads at an affordable cost.

What began as a shop trying out advice on the side has turned into a business that dominates local search and books steady work across every department.

Why It Worked

Grease Diva Garage is unique — few shops can handle everything from oil changes to LS swaps. Honest Mechanic Marketing built a strategy that showcased that uniqueness and ensured they showed up wherever local drivers searched.

By pairing a service-rich website with aggressive SEO and cost-effective LSAs, we turned a once-hidden shop into a local leader across multiple service lines.