To provide honest transparent marketing that educates and empowers shop owners; putting them back into the driver's seat and opening more roads to success.
COMMUNITY: We are in this together, strong partnerships build strong communities.
HONESTY: We are transparent, straight forward and tell the truth every time.
OWNERSHIP: We show up, follow through and own our results.
EDUCATION: We stay curious, learn constantly and explain clearly.
As a leading partner in the automotive space we stand alongside shop owners as they become trusted pillars in their communities, bringing honest auto repair back to every neighborhood.
Our journey began in December 2019 as DTL Consultants. Our goal was simple: help small businesses across the U.S. stand out in their industries and in their markets. In June 2022, we shifted our focus towards the roofing industry by launching Honest Roofer Marketing. Some of our best initial clients were local roofing companies and we wanted to expand into this industry further.
We love our roofing clients, however, we grew up in the automotive industry and desire to provide the best marketing services for shop owners. Owner, David Laird, grew up in his father’s shops, first at Precision Automotive in California and second at Laird Automotive in Colorado. He began taking apart and playing with carburetors at age five grew into performing oil changes and shop cleanup at age 12, and finished his shop career doing brake jobs and transmission services at age 18.
After his time working in his dad’s shops, he started college and began focusing on marketing with an emphasis on Website Design, Graphic Design, Search Engine Optimization, Pay-Per-Click Advertising, and marketing strategy. David has honed his skills over the last 15+ years to ensure his clients get incredible results.
Since getting started in 2019, we’ve helped companies grow from their startup phase into earning more than $20 Million in top-line revenue! We take the trust that our clients give us very seriously, and we appreciate the opportunity to continue serving the automotive industry and doing work that we find meaningful.
