Honest Mechanic Marketing is owned and operated by David Laird. He’s helped numerous businesses with their marketing efforts for over two decades and has continued to pursue a passion for helping honest mechanics grow their businesses to compete with the largest companies in the nation. David has spent his career providing the best service, education, and consistent results for countless business owners and building strong relationships.
Today, David applies his expertise to the auto repair shop niche where he’s grown up and spent time in the bays and then behind the keyboard helping these companies grow. He understands that marketing can be a very ambiguous part of owning a business and strives to always teach the “Why” behind the tactics recommended to grow your mechanic business. David prides himself on his ability to communicate quickly and effectively and to break down technical marketing concepts to make them easy to understand. With Honest Mechanic Marketing he aims to help the most honest, customer-focused, and reliable shop owners in every market be easily found online. The idea is that the car-owner in need should always find the most reputable shop in their area!
David developed a passion for helping small businesses grow while working in his family-owned mechanic shop Laird Automotive in Delta County, CO since the age of twelve. The most important thing he learned during this time had nothing to do with wrenching on cars and everything to do with providing the best service and building strong relationships.
He attended college at Colorado State University – Pueblo in Pueblo, CO. While their he managed to work full time waiting tables, bartending, and cooking in several restaurants all while earning a B.A.S. in Mass Communications. His emphasis areas were New Electronic Media and Integrated Communications with a minor in Marketing from the Hasan School of Business. In addition to his classes and his work schedule, David helped local companies with their marketing strategy and their website design and development.
In his professional career prior to owning his agencies, David served as a scheduler for paid tv ads, a web developer and box office manager, a marketing coordinator, a marketing specialist, a business development specialist, and a marketing manager. These roles were held across many different industries, but the bulk of his W-2 career was spent serving the Architectural, Engineering, and Construction industry and the Automotive Industry.
David has served on multiple committees for SMPS including the Marketing Excellence Awards and the Communications Committee. He has also earned multiple SMPS Marketing Excellence Awards and earned the coveted SMPS Unicorn Marketer award. Each of these awards was voted on by industry leaders within the construction field and proved the value that David brought to his companies.
As an agency owner, David has been recognized by Expertise as a top marketing agency in the Denver Metro area for DTL Consultants and recognized for his growth by 7 Figure Agency.
Since high school David has been active in volunteering within his local communities. He has helped with events put on by the Special Olympics, performed volunteer efforts with the Elks Lodges, and has volunteered countless hours with his local churches.
Now, David serves as the President on the board of Community Uplift Partnership. With Community Uplift Partnership, David helps with grant procurement, networking, and strategic guidance along with the remainder of the board to ensure the mission of the organization is upheld.
