Bullet Automotive & Diesel

The Challenge

Sean and Stephanie Corbin had built a reputation for reliable auto and diesel repair across Colorado. But with four locations — and a brand-new shop in Greeley that was still slow after its first year — the Corbins faced the challenge of building awareness across multiple markets at once.

Each shop needed:

• Consistent, measurable leads
• Stronger online visibility against local competitors
• A unified brand presence across all locations

Without a systematic marketing strategy, they risked leaving bays empty and missing opportunities for growth.

The Honest Mechanic Marketing Solution

Honest Mechanic Marketing built a multi-location marketing system that gave every shop the visibility and lead flow it needed:

• New Multi-Location Website – Designed to promote all locations simultaneously and capture traffic in each service area.
• Search Engine Optimization (SEO) – Targeted keyword campaigns that pushed each shop to the top of Google for high-value search terms like “diesel mechanic near me,” “auto repair shop near me,” and manufacturer-specific repairs.
• Google Search Ads – Focused, intent-driven campaigns to generate immediate phone calls and booked appointments.
• Google Local Service Ads (LSA) – Delivered low-cost, high-quality leads from customers ready to book.
• Transparent Reporting – Full visibility into cost per lead, conversions, and keyword rankings across all markets.

The Results

Brighton, CO

• 561 clicks and 125 conversions from Google Search Ads
• Cost per conversion: $29.09
• 325 LSA leads at an average $28.63 CPL
• SEO Wins: Keyword visibility more than doubled; dozens of new top-5 rankings including “auto repair near me” and “brake repair Brighton CO.”

Fort Morgan, CO

• 124 new ranking keywords through SEO
• Average Google ranking improved from 15.1 → 6.5
• Dozens of #1 rankings including “diesel mechanic near me” and “engine repair”
• 54 LSA leads at an average $20.61 CPL

Greeley, CO

• 1,050 clicks and 271 conversions from Google Search Ads
• Cost per conversion: $35.34
• 272 LSA leads at an average $25.19 CPL
• SEO Wins: 100+ new keywords now ranking, with multiple high-value terms (“diesel repair Greeley,” “auto repair near me,” and brand-specific searches) moving onto page one within months.

Total Impact Across Locations

• Google Ads (Brighton + Greeley): ~396 conversions at an average CPL of $32
• Local Service Ads (all 3 locations): 651 leads at an average CPL of $26.80
• SEO: Dramatic keyword growth across all markets, with Fort Morgan rising from near-invisible to dominant, Brighton doubling visibility, and Greeley breaking into page one for competitive terms.

The Transformation

Today, all four Bullet Automotive & Diesel locations run with predictable car count and steady lead flow.

• Brighton continues to grow with a reliable pipeline of new customers.
• Fort Morgan, once quiet online, now dominates page one for critical repair terms.
• Greeley, the newest and largest shop, is no longer struggling — it’s thriving with hundreds of affordable leads filling the bays.

For Sean and Stephanie, this isn’t just about numbers. It’s about confidence. Confidence that every location can sustain itself, every technician will stay busy, and the business can continue scaling without slowing down.

Why It Worked

Most agencies offer cookie-cutter campaigns. Honest Mechanic Marketing delivered a tailored, multi-location strategy rooted in deep keyword research, transparent reporting, and a no-contract philosophy. By treating each location as unique while strengthening the brand as a whole, we gave Bullet Automotive & Diesel the one thing every growing shop needs: predictable growth across the map.