Jonathan and Josh built the shop they wish existed when they were dealership techs.
They are the co owners of Serenity EV Repair in Surprise, Arizona, an EV only shop created for owners of modern vehicles who want answers without the chaos. The name Serenity and the dove logo are intentional. They want the experience to feel calm, clear, and confidence building, even when the repair is complicated.
In this episode, Jonathan and Josh share how they went from Tesla and other dealer environments into independent ownership, and why EV work is a different world. There is no steady diet of oil changes or maintenance packages. Most of the work is failure driven repairs on complex systems like suspension, air conditioning, and high voltage components. They also get honest about the business side of a specialty shop, including the turning point when they finally set proper parts margins, and realized customers did not push back when the value and communication were there.
A big theme in this conversation is education. Jonathan explains why he loves teaching customers what is happening, and how transparency builds trust fast, especially in EV repair where parts, process, and safety are not familiar to most drivers.
If you want a real look at what EV only ownership looks like, and how to build trust in the next generation of automotive service, this one is worth hearing.
Links:
Honest Mechanic Marketing (HMM): https://honestmechanicmarketing.com/
Serenity EV Repair: https://serenityevrepair.com/