As Agency Growth Partner at Honest Mechanic Marketing, Paul turns strategy into shop growth while keeping the agency’s engine running smoothly. He splits his time between advising clients, selling and scoping new projects, and strengthening the agency itself through project management and account leadership.
Paul streamlines the entire lifecycle from the first conversation to measurable results. Sales discovery informs right-sized scopes and clean handoffs, so onboarding starts with clarity and momentum. Delivery is anchored in the fundamentals. Search-ready service pages, efficient LSA intake and review flows, and disciplined GSA testing, so high-quality leads increase while acquisition costs come down. By optimizing service pages for search, streamlining LSA intake and review processes, and conducting disciplined GSA testing, we can increase high-quality leads while simultaneously reducing acquisition costs. Inside the agency, he shapes lightweight PM practices, capacity planning, and shared dashboards that keep work visible, timelines honest, and teams moving in the same direction.
Paul connects marketing strategy to shop realities (bays, techs, ARO, and car count) so plans are not just smart, they’re workable. He partners with clients on market-specific offer testing, intake optimization, and measurement plans that tie every dollar to booked jobs. On the account side, he sets a proactive cadence with clear roadmaps and transparent issue tracking, so clients always know what’s happening and what’s next. And for the team, he brings Scrum-influenced workflows, consistent backlog grooming, and practical training that make strong results repeatable across accounts.
Before joining Honest Mechanic Marketing, Paul spent five years in consulting across transportation, home services, and medical, sharpening a pragmatic, operations-first approach to growth. He’s a Certified ScrumMaster (CSM) who cares deeply about clean processes, accurate tracking, and straightforward communication.
Paul enjoys long walks with a “club” in his hand while chasing a small white ball—he’s a golfer with a lifetime goal to play every course in Colorado.
“Measure what matters, fix what’s broken, and make it easy to choose the best shop.”
