Case Study: RC Auto Specialists – Tulsa, OK

The Challenge

RC Auto Specialists had built a strong reputation in Tulsa as the go-to Ford truck repair shop, while also serving a wide range of vehicles. Their website already reflected that reputation, and owner Roy Coggeshall did not want a complete rebuild.

The challenge was simple but critical: how to generate more high-quality leads without overhauling their existing site.

Competition in Tulsa was fierce, with dealerships, national chains like Meineke and Hibdon Tires, and other independents dominating search results. RC Auto Specialists needed a strategy to capture market share quickly and emphasize their Ford expertise.

The Honest Mechanic Marketing Solution

Honest Mechanic Marketing designed a streamlined approach to lead generation without touching the main site:

• Dedicated Landing Page – Built a high-conversion page specifically for Google Ads traffic, highlighting Ford expertise and general repair capabilities.
• Google Search Ads – Launched targeted ad campaigns for keywords like “Ford mechanic near me”, “transmission repair Tulsa”, and “auto repair near me.”
• Google Local Service Ads (LSAs) – Activated LSAs to capture high-intent phone calls directly from Google’s “Google Guaranteed” results.
• Mobile-First Strategy – Optimized ads for mobile, where nearly all local repair searches begin.
• Transparent Reporting – Connected every phone lead and form submission back to campaign activity for measurable ROI.

The Results

Google Local Service Ads (May–Aug 2025)

• 227 phone leads generated
• $3,131.97 spend
• $13.79 CPL
• 19,092 impressions
• Top Impression Rate: 98.42%
• Absolute Top Position: 52.52%

Google Search Ads (Jan–Aug 2025)

• 18,494 impressions
• 842 clicks (CTR: 4.55%)
• 205 tracked conversions
• Mobile Share: 99.5% of conversions driven by mobile devices
• Top-Performing Search Queries:
  • “mechanic near me”
  • “auto repair Tulsa”
  • “Ford car repair near me”
  • “transmission shop near me”
• Ad Copy Highlight: Best response came from “Top Rated Auto Shop | Super Fast and Convenient | Ford Truck Experts.”

The Transformation

In less than a year, RC Auto Specialists went from relying solely on word-of-mouth to capturing 400+ digital leads directly from Google.

• Their Ford expertise now stands out in ads, pulling in truck owners searching for alternatives to the dealership.
• LSAs delivered 227 affordable phone leads at just $13.79 each.
• Google Search Ads added another 205 conversions, ensuring a steady flow of general repair and specialty customers.
• Nearly all conversions came from mobile, showing the strategy perfectly matched customer search behavior.

RC Auto Specialists is now firmly established as Tulsa’s top Ford truck and auto repair choice online — without ever having to rebuild their main website.

Why It Worked

Honest Mechanic Marketing didn’t try to fix what wasn’t broken. Instead, we layered on a conversion-focused landing page, high-intent Google Ads, and cost-effective LSAs to generate immediate results.

By focusing on what makes RC Auto Specialists unique (Ford truck expertise) and ensuring they were visible in both organic and paid placements, we gave them exactly what they needed: predictable, affordable, high-quality leads.